I only do it for filing purposes, to keep sales straight, and whatnot. (I could've numbered them, but I didn't know where to start.) On my own, I don't care what they're called. The name isn't part of the visual experience, so why even think about names? The true -- and unfortunately necessary -- business of naming these things is an empty experience for me.
On the other hand, in quarterly streaks that last a few days, I can really get into filing and labeling, and then the names, such as they are, come in handy.
A new one. I call it Bubblegum.